Then we set his hair on fire - Book Review

Advertising for many of us would be an industry where wierd eccentrics in dirty jeans come up with very creative spots - well its totally not quite so!!
Hear this and much more from Phil Dusenberry, former chairman at BBDO. Beyond the glamour and excitement of coming up with creative snippets that compels consumers to procure these products lies a thorough and hardworking team.
What i liked about the book is that it concentrates mostly on the meticulous work that a campaign pitch warrants and takes us through the planning part rather than on execution part. It talks a lot about the research that the team goes through before they arrive at that successful "insight" as the author puts it. "We bring good things to life" and "The Best a man can get" are some of these theme lines which were created during his time which has remained in consumers minds even today after decades of its induction.
There are also some exciting incidents on how it was to work with Michael Jackson and Billy Crystal. On the whole a totally different experience considering the fact that all celebrity advertisements have to be effected by working with some super-egos!!. I havent put my two cents into this - as everything i read here was an eye-opener. This is a definite recommendation from my side for an easy read. Just before i quit - may be it is worthwhile to know whose hair they set on fire... well read the book to figure it out!! ;)